Top 10 Iconic Yu-Gi-Oh! Monsters Mojo Trading Oy

Top 10 Iconic Yu-Gi-Oh! Monsters

Mojo Trading Oy

Trading of the company’s shares is expected to start in Helsinki on or about Sept. 29

Finnish videogame maker Rovio Entertainment Oy, the creator of the “Angry Birds” franchise, has set the price of its initial public offering at 11.50 euros ($13.52) a share, The Wall Street Journal reported Thursday.

The pricing, which comes at the top of the initial price range of €10.25 to €11.50, gives the company a valuation of €896 million, said the paper.

When the company initially announced plans to list, expectations were for a valuation closer to $2 billion, The Wall Street Journal

Chinese internet giant Tencent Holdings Ltd.

 acquired Finnish mobile-game maker Supercell Oy, the creator of the “Clash of Clans” franchise, last year in a deal that valued the company

30 million from the offering, the company said. Trading of the company’s shares is expected to start in Helsinki on or about Sep. 29.

In the first half of the year, Rovio reported revenue of €152.6 million, a 94% increase from the year-earlier period.

The company has a checkered past, enjoying early success thanks to the popularity of “Angry Birds,” which was once the dominant mobile game. That allowed Rovio to expand beyond the business of videogame development and become a media and licensing company. But Rovio has struggled to develop products with similar appeal since then and has been forced to cut costs and shake up management in recent years.

was released in 2016 by Sony Entertainment and grossed $107.5 million in the U.S., on a production budget of $73 million, according to

. The characters were voiced by actors including Sean Penn, Jason Sudeikis and Peter Dinklage. The film garnered a 43% rating on review site

Shares of U.S. videogame makers have been on a roll this year. Shares of Activision Blizzard Inc

maker of the “Call of Duty” series, have gained 75% in 2017 so far, while shares of Electronic Arts Inc.

maker of “The Sims,” have gained 48%.

Take-Two Interactive Software Inc.

maker of the “Grand Theft Auto” franchise, has gained 105%. The S&P 500

 has gained 12% in the same time frame, while the Dow Jones Industrial Average

Rovio Entertainment is planning a sequel to successful ‘Angry Birds’ movie Mojo Trading Oy

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Ciara Linnane is MarketWatch's investing- and corporate-news editor. She is based in New York.

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