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Until startups began disrupting the forex segment post 2014, Indian tourists had to purchase currency from dealers, who fixed the rate and provided limited options of USD, Euro or pounds
. He’d been working in the business for six years, and planned to re-invest profits and set up a chain of offices. He soon realised that expanding pan-India was near impossible if he stuck to the brick-and-mortar format. That’s when the idea of
, an online marketplace for travellers to buy forex, came to him. In 2015, after a year of hard work and coaxing other licensed money exchangers on board, he got his online business off the ground.
“Air tickets, hotels, activities, packages, even visas had shifted online. Only currency exchange remained offline. You needed to go to a local money changer and settle for the currency rate he offered,” says Mutha. On his site, customers post a query about buying or selling currency. Money changers send quotes, the customer selects the best price, and the transaction is done at the customer’s home. Bengaluru-based
gets a commission of 12-15 paise per transaction. It has a network of a 1,000 licensed money changers that can deliver forex to 12,000 locations across the country.
Until startups began disrupting this segment post 2014, Indian tourists had to purchase currency from dealers, who fixed the rate and provided limited options of USD, Euro or pounds. “Unlike shoppers for apparel or electronics, people looking for currency know what they want to buy. The only question is where to buy and at what price,” says

in 2015 after working at Pricewaterhouse Coopers and Ernst & Young and has raised $2 million in funding. Cash Euros To Pounds

A finance professional, Sheikh says travel data from the tourism ministry is a clear indicator of the size of the industry. “India saw 22 million departures in 2016 as per a tourism ministry report. If one were to assume 12 million were NRIs, it leaves 10 million Indians in need of forex. Of this, even if two million buy $1,000 each, 000 each Cash Euros To Pounds ,” he explains. The other large customer group is Indian students and diaspora who need a secure and accessible channel to send or receive money. The total currency exchange demand in country is pegged at $20 billion annually.
, says his experience of 25 years in the industry helped him transition to an online currency buying platform. Unlike setting up an e-commerce portal, there are RBI guidelines to be met. Reddy works with local travel agents and issues travel cards that can be used like an international debit card.
“Only banks issued travel cards and big travel firms had solutions for corporate travellers. Indians heading abroad for leisure or family vacations struggled with forex. We set up our portal to cater to this huge segment,” he says. Reddy has a presence in seven cities and plans to launch in 20 more.
Reddy says even though most of the 70,000 queries he gets on his site every month may not turn into purchase of currency cards, he still exchanges almost $4 million per month. He expects transactions to touch $1 billion within 24 months. To strengthen customer confidence, Sheikh is working to fix last-mile logistics and make it an Uber or Swiggy model where the customer can track the money real time.
With the number of Indian travellers expected to grow, Mutha says online solutions for travel cards, currency and remittances is an easily scalable model. He plans to take nafex to Singapore, Malaysia, Hong Kong and UAE.
Cash Euros To Pounds
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Cash Euros To Pounds

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