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Firefox will get a new icon again, because today's is too confining
Mozilla wants to hear what you think about some possible replacements.
Mozilla shared this idea for a Firefox master brand that could extend beyond just its Firefox browser.
launching a simplified, brighter icon for its Quantum-branded versions of Firefox
, Mozilla has begun another effort to modernize the icon. This time the plan isn't just to create a new Firefox icon but to craft a family of icons to accommodate what the nonprofit does beyond its flagship browser, such as new services or Firefox variations like Rocket and Focus.
Mozilla shared this second possibility, reminiscent of a fox head, for a Firefox master brand.
"As an icon, that fast fox with a flaming tail doesn't offer enough design tools to represent this entire product family," said Madhava Enros, Mozilla's creative director Earth Icon , and Tim Murray, Mozilla's creative director,
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As a starting point for discussions, Mozilla offered two high-level "master brand" icons that can be rejiggered into a variety of incarnations for its services and software. One master brand is a stylized fox head, the other is a circularly curving flame, and both are examples of what's possible rather than final ideas.
Changing brands is a risky business. People can be annoyed when they can't find what they're looking for, and sometimes
But revamping icons and logos also gives a chance to modernize for a fresh look. Firefox's icon over the last decade has moved away from its original 3D look of a fox wrapped around Earth to embrace the
Each icon could serve as an umbrella image that includes a family of related icons.
Plus, linking multiple icons with a unified design style can be useful. Many of Google's services employ the company's characteristic red, green, blue and yellow color pallet, making new apps more recognizable. And when Facebook's
in 2016, the company picked a style that could apply to its subbrands, too, like Layout, Boomerang and Hyperlapse.
Mozilla is looking for commentary on the new logo ideas and plans to finish the icon revamp in coming months. And although Firefox is open-source software that anyone can contribute to, and
Mozilla likes to work collaboratively and in the open
, the organization is ultimately in control of this rebranding.
"We are not crowdsourcing the answer," the Mozilla designers said. "There'll be no voting."
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