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A survey of key stakeholders has led Australian property developer, Cedar Woods Properties, to a
Managing director, Managing director Paper Money Value Chart , said that as Cedar Woods enters a period of growth, it is vital the brand capture the essence of the company and communicates this more effectively to stakeholders.
“We have four strategic priorities as a company, with high-performance culture and operational excellence just two of them. It was these two that gave rise to refresh our brand,” Blackburne told
“We wanted a better understanding of how we are perceived in the community, what our strengths are, and what we aspire to be. So we surveyed our stakeholder groups, which are staff, customers, partners, and investors. What came back was a positive story; we are seen as a great business with strong projects and a great reputation, but one that operates under the radar. This reinforced our view we could build awareness of the company.”
Launched on 14 August, the rebranding includes a new logo, the tagline 'Developing Tomorrow Today', as well as tailored communications to each of the stakeholder groups, a rollout of the logo progressively, four state offices with updated branding, a new website and corporate merchandise.
“We were leaving value on the table by not having a stronger brand. It will create greater ownership of the brand and associated values and behaviours by staff, greater awareness of company and quality of what we produce, Paper Money Value Chart , and resulting in stronger support from investors,” Blackburne said.
“We have a great company with exceptional staff, quality projects, a robust strategy and a track record of delivering earnings growth.
New demands from research leads to TEG Rewards rebranding
“Our new brand reflects these attributes and also coincides with an increased focus on being operationally strong as we seek to better leverage our systems and technology to set our business up for further growth.”
Read more about how other Aussie brands have approached their rebrand strategy:
4 brand transformation lessons from Foxtel’s new rebrand
Pizza Hut rebrand dishes ‘touch of nostalgia’ with modern twist
Grace Group undergoes first rebrand in 30 years to unify and contemporise
Gumtree turns a new leaf with biggest rebrand in 10 years
NAB ushers in new brand promise with widespread national campaign
Helloworld Travel rebrand leads to uptick in brand awareness, differentiation
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